PERTH, WESTERN AUSTRALIA/ACCESSWIRE/March 10, 2022/ The Blockchain Research and Development Lab at Curtin University of Technology has partnered with Consider the stocka decentralized content marketing and purchasing platform leveraging smart contracts and blockchain technology to provide proof of ownership.
Curtin’s Blockchain Research and Development Lab will help develop and test the blockchain infrastructure that underpins Envision, which will include the establishment of ERC 1155 NFT tokens providing proof of ownership over content, associated smart contracts , deployment and management of blockchain nodes, NFT integration with the frontend and with decentralized file sharing systems such as IPFS. Additional services will include optimization and scaling of smart contracts to reduce gas charges, as well as multi-faceted testing including unit testing, integration testing, acceptance testing and white box penetration testing.
Curtin’s R&D lab is uniquely positioned to help Envision with its expertise and experience in delivering commercial blockchain solutions across various industries. The lab combines the research capabilities of Curtin University with the delivery and execution prowess of Natsoft Consulting, the company that supported the creation of the research and development lab.
The lab will thus offer an end-to-end technical solution to Envision, allowing it to focus on attracting content and users to a new, more efficient and fairer blockchain-based exchange platform.
Envision is the first blockchain-based media platform to empower creators. Traditional platforms rely on extracting immense value as intermediaries, appropriating the contents of the stock and then returning a small portion of the revenue to the original creator. Creators have no control over pricing or revenue sharing, with research showing creators can get as little as 20% of total proceeds. This would be considered predatory even by other established intermediary services such as Airbnb, which take “only” a 20% discount.
Envision combines a cryptocurrency-based peer-to-peer marketplace with ownership signaled by NFTs. This greatly simplifies the paperwork and hassle associated with these services – all made possible by the large number of innovations in the blockchain ecosystem.
“It’s exciting to see a grassroots partnership that benefits both parties and helps drive mass adoption in the blockchain space,” said Miles Bradley, co-founder and chief financial officer of Envision. “Using Curtin’s Blockchain Lab will accelerate our development and adoption by ensuring we are in the best possible position to achieve our goal of supporting creators who have succumbed to greedy Web2 solutions for far too long.”
“The revenue that Web2 solutions can generate through stock media creators suggests the market is ripe for disruption, with the knowledge and experience that Curtin’s Blockchain R&D Lab brings to the table, Envision will be strongly positioned to to be a market leader,” added Vidy Potdar, Director of the Blockchain R&D Lab at Curtin University of Technology.
Notably, Potdar completed his PhD in 2006 on digital image watermarking and steganography, which makes the partnership between Curtin University and Envision even more evident.
About the Blockchain Research and Development Lab
Curtin University’s Blockchain R&D Lab focuses on solving real industry problems using blockchain as well as other disruptive technologies. The lab is a hub for research, education, development and implementation of blockchain solutions and will collaborate with other Curtin labs and industry solution providers to develop breakthrough innovations.
Envision is a Web3 solution dedicated to giving stock media creators the power and control they deserve. Deriving from the usefulness of NFT technology and blockchain, Envision facilitates the exchange of peer-to-peer media content where content creators market and sell directly to consumers, avoiding high fees, clunky contracts and the need to waive rights in accordance with current Web2 solutions.
Co-founder & CFO
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