During its presentation on Tuesday, March 8, Apple unveiled several new developments as part of its new product rollout, including a new Mac desktop and display, a new iPhone, and a new chip.
The tech giant introduced its Mac Studio and Studio Display, which aim to give users an updated way to build their studios. The company also said it will allow users to do things like render “massive 3D environments” and play 18 streams of ProRes video.
According to for the company, Studio Display will come with a 27-inch Retina 5K display, 12MP Ultra Wide camera, and high-fidelity speakers.
apple too announcement the new iPhone SE, which it says will come with new features, including A15 Bionic, which “powers advanced camera capabilities and enhances nearly every experience, from photo editing to power-hungry operations like gaming and augmented reality. The water-resistant iPhone SE, available in three colors, also has 5G, longer battery life and Touch ID.
According to Kaianne DranceApple’s vice president of worldwide iPhone product marketing, the phone’s 5G capabilities will deliver faster downloads, better video quality and real-time interactivity in apps.
apple too unveiled M1 Ultra, which is the next phase for Apple silicon and the Mac. It will come with UltraFusion, the packaging architecture interconnecting the chip of two M1 Max chips to create a system on a chip with better levels of performance and capabilities.
The company said this will increase the computing power of the new Mac Studio and deliver quality performance per watt.
“M1 Ultra is another game changer for Apple silicon that will once again shock the PC industry,” said Johnny Srouji, senior vice president of hardware technologies at Apple. “By connecting two M1 Max dies to our UltraFusion packaging architecture, we are able to scale Apple silicon to unprecedented new heights.
“With its powerful CPU, massive GPU, incredible Neural Engine, ProRes hardware acceleration, and huge amount of unified memory, M1 Ultra completes the M1 family as the world’s most powerful and capable chip for a personal computer. .”
apple too announcement two new colors for iPhone 13 Pro and iPhone 13 – Alpine Green and Green. Bob Borcherthe company’s vice president of global product marketing, said it wants to give customers “even more options” when choosing a phone.
PYMNTS wrote that Apple’s plans for 5G capabilities have seen analysts predict it won’t really make a huge difference.
Read more: Analysts: 5G SE phone won’t mean a ‘geography shift’ for Apple
“We probably won’t see big geographic shifts,” IDC analyst Ryan Reith said ahead of the presentation. He added that the SE will likely account for around 10% of iPhone shipments worldwide after launch.
Other reports indicate that 5G technology is generally not good enough yet to make much of a difference, although it will evolve over the next year.